An exclusive distribution strategy works best for sellers of luxury goods such as Porsche and Cartier.

Question

Quizplus · Accepted Answer

An exclusive distribution strategy, which limits the number of retailers who can sell a product in a given market, is often used for luxury goods to maintain exclusivity and premium branding. This strategy helps to create a perception of scarcity, exclusivity and high quality, which matches well the marketing goals of luxury brands like Porsche and Cartier. Therefore, it is true that an exclusive distribution strategy works best for sellers of luxury goods.

An Exclusive Distribution Strategy Works Best for Sellers of Luxury