What is a channel of distribution?
A) all of the organizations that physically handle products as they move from producer to consumer
B) agents and brokers who take title to a specific product, thus providing ownership utility
C) all of the media and resources used to promote products to their ultimate consumers, including advertising media and people involved in personal selling and public relations
D) the network of organizations and processes that links producers to consumers

Question

Quizplus · Accepted Answer

A channel of distribution refers to the network of organizations and processes that link producers to consumers. This includes all the intermediary organizations that physically handle products as they move from producers to consumers. Option A is only referring to physical handlers, while option B is only referring to agents and brokers. Option C is only referring to various promotional methods used to reach consumers.

What Is a Channel of Distribution