What is odd pricing?
A) setting prices based on a statistical analysis of consumer behaviour
B) varying prices at odd intervals rather than maintaining stable and predictable pricing
C) charging prices that fall slightly below even dollars and cents, such as charging $5.99 instead of $6.00
D) charging prices that differ significantly from competitors' prices in order to create an image of prestige and quality

Question

Quizplus · Accepted Answer

Odd pricing refers to charging prices that fall slightly below even dollars and cents, such as charging $5.99 instead of $6.00. This is often used to create a perception of a lower price in the minds of consumers. It is a common pricing strategy in retail and is based on the assumption that customers tend to perceive odd pricing as a good value.

What Is Odd Pricing