A night club owner wants to attract an up-scale, business professional type of clientele. The club has a western theme with country music playing loudly; there is hay under the riding bull in the centre of the club; and alcohol shots are sold two-for-one all night long. The owner is upset because he does not seem to be attracting the customers he wants. What could be the problem with his servicescape?
A) Ambience.
B) Prices are too high.
C) Business people don't like country music.
D) The legal drinking age is too high.

Question

Quizplus · Accepted Answer

The problem with the servicescape is the ambience. While the western theme and country music may appeal to some customers, it may not be attractive to the up-scale, business professional clientele the owner is targeting. The hay under the riding bull and two-for-one alcohol shots indicate a more casual atmosphere that may not be appealing to the desired demographic.

A Night Club Owner Wants to Attract an Up-Scale, Business