Global firms that have employees, customers, and other stakeholders in several different countries face a major challenge in finding ways to improve which of the following?
A) nonverbal communication
B) strategic communication
C) intercultural communication
D) protectionist communication

Question

Quizplus · Accepted Answer

Global firms that have employees, customers, and other stakeholders in several different countries face a major challenge in improving intercultural communication. This is because people from different cultures may have different communication styles, values, and expectations, which can lead to misunderstandings, conflicts, and inefficiencies. Therefore, global firms need to find ways to bridge the cultural gaps and enhance their intercultural communication skills, such as training, cultural sensitivity, and adaptation strategies. Nonverbal communication and protectionist communication are less relevant in this context, while strategic communication may be important but not as critical for intercultural understanding.

Global Firms That Have Employees, Customers, and Other Stakeholders in Several