Launching an On-Line Yoga Studio (Scenario)
Deborah was thinking about what it would take to launch her new business. Like many entrepreneurs, she had an idea and wanted to get started but really did not know where to begin—not to mention experiencing both the normal excitement and fear of launching a new enterprise.
-Deborah has been paying attention to the yoga world and looking for signals of the changing marketplace.She is being ________.

Question

Quizplus · Accepted Answer

Being "entrepreneurially alert" means paying attention to the marketplace and looking for opportunities (such as the changing yoga industry) that can be leveraged to create a new business. This best describes Deborah's behavior in this scenario. While "new venture astute" and "innovative" also describe entrepreneurship-related traits, they do not specifically capture the idea of staying abreast of market changes. "An intelligent researcher" is not necessarily an accurate descriptor of Deborah's actions, as there is no information given to suggest that she is conducting formal research.