Launching an On-Line Yoga Studio (Scenario)
Deborah was thinking about what it would take to launch her new business. Like many entrepreneurs, she had an idea and wanted to get started but really did not know where to begin—not to mention experiencing both the normal excitement and fear of launching a new enterprise.
-Deborah's idea for offering yoga classes through a new medium is grounded in a common source of new ventures in many industries.When an innovation comes along that breaks down an old way of doing something,this is referred to as ________.

Question

Quizplus · Accepted Answer

The concept of an on-line yoga studio disrupting or breaking down the traditional brick-and-mortar yoga studio model can be categorized as a form of "creative destruction." This term, coined by economist Joseph Schumpeter, refers to the process of innovation and technological change that replaces old methods or products with new, improved ones.