Angela's Thesis Coaching Company (Scenario)
Angela is finally starting to feel more at ease with her business. Six months since the launch of her Ph.D. Thesis Masters she is starting to see revenues climb and her associates are producing great work—and more importantly, her customers are happy. Ph.D. Thesis Masters (PTM) provides coaching and research services for masters and Ph.D. students working on their theses. Angela discovered that many students need help with much of the grunt work of formatting, meeting deadlines, and doing secondary research of the existing literature.
Her associates are Ph.D. graduates who have successfully completed their theses and can now guide other students and help them with the related pressures and quality guidelines. Angela has worked out a formula where she charges student clients $75 per hour and pays her associates $45, leaving her with a $30 gross profit (or gross margin) for every hour of work completed. Her customers are happy and her associates are happy.
-When Angela was working on her ________ to determine the viability of her idea,she worked extra hard to clarify how much her services could be worth to a potential client,how the services would be appreciated,and how she would differentiate herself from the competition,in other words,her ________.

Question

Quizplus · Accepted Answer

The scenario mentions that Angela worked on her "feasibility study" to determine the viability of her idea. Additionally, the question asks for the term that describes how Angela determined "how much her services could be worth to a potential client, how the services would be appreciated, and how she would differentiate herself from the competition." This is the definition of a "value proposition." Therefore, the correct answer is A) feasibility study; value proposition.