Angela's Thesis Coaching Company (Scenario)

Angela's Thesis Coaching Company (Scenario)
Angela is finally starting to feel more at ease with her business. Six months since the launch of her Ph.D. Thesis Masters she is starting to see revenues climb and her associates are producing great work—and more importantly, her customers are happy. Ph.D. Thesis Masters (PTM) provides coaching and research services for masters and Ph.D. students working on their theses. Angela discovered that many students need help with much of the grunt work of formatting, meeting deadlines, and doing secondary research of the existing literature.
Her associates are Ph.D. graduates who have successfully completed their theses and can now guide other students and help them with the related pressures and quality guidelines. Angela has worked out a formula where she charges student clients $75 per hour and pays her associates $45, leaving her with a $30 gross profit (or gross margin) for every hour of work completed. Her customers are happy and her associates are happy.
-When she started the company,Angela wanted to be sure she could develop a loyal team of skilled thesis coaches and researchers.Without them being full-time employees,this can be difficult since she cannot guarantee them the hours they want.However,Angela was great at ________,getting them to join her team,by offering them a higher hourly rate and the freedom to work with other research companies.To ensure ________ in the long run,she offered them a potential partnership in the overall business-and this was attractive to some of her associates.

A) selling the idea; confidentiality
B) retention; recruitment
C) recruitment; retention
D) recruitment; confidentiality