The Environmental Study (Scenario)
You have just been challenged by your supervisor to study and report your findings on approaches that organizations use when dealing with the environment and when pursuing the goal of going green. Your boss tells you to study the four major approaches, differentiate among them, and report to him in a week.
-What approach deals with an organization responding to the environment because of the preferences of its customers?

Question

Quizplus · Accepted Answer

The market approach focuses on an organization responding to the environment because of the preferences of its customers. This approach is based on the premise that customers are willing to pay more for products or services that are environmentally friendly. Therefore, organizations that adopt this approach focus on developing environmentally friendly products and services to meet the demand of their customers. The other options, stakeholder approach, activist approach, and social obligation approach, focus on different aspects of environmental responsibility and sustainability.