When athletic sportswear manufacturer Nike decided to open its own chain of retail stores,it was pursuing which corporate strategy?

Question

Quizplus · Accepted Answer

Nike opening its own chain of retail stores involves integrating forward into the distribution chain. This allows Nike to have more control over its own retail operations and ensure that its products are prominently displayed and marketed in a consistent manner. This strategy could also lead to higher profit margins and increased customer loyalty.

When Athletic Sportswear Manufacturer Nike Decided to Open Its Own