For many years,Canadian retailer Zellers used the slogan "Where the lowest price is the law." Which one of Michael Porter's competitive strategies was Zellers using?

Question

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Zellers was using the cost leadership strategy, which focuses on offering products at the lowest possible cost compared to competitors. Their slogan emphasizes their commitment to offering the lowest prices, which is a hallmark of the cost leadership strategy.

For Many Years,Canadian Retailer Zellers Used the Slogan "Where the Lowest