Appliance maker Maytag states that its products are so reliable that its customers may never need a service call.For nearly 40 years,it has promoted this claim in advertisements featuring the legendary "Lonely Maytag Repairman." Which of the following is the primary source of Maytag's competitive advantage?

Question

Quizplus · Accepted Answer

Maytag's competitive advantage is based on differentiation through product reliability and the "Lonely Maytag Repairman" advertising campaign, which promotes the idea that Maytag products are so reliable that they may never need a service call, setting Maytag apart from competitors.

Appliance Maker Maytag States That Its Products Are So Reliable