What Do You Expect? (Scenario)
The employees at Acme Toilets Inc. are not working as hard as Jill, their supervisor, would like. The sales representatives aren't meeting their sales quotas, and Jill can't seem to motivate them to try harder. Jill has been studying Vroom's expectancy theory and has decided to try to apply it to her workplace.
-Jill has improved the reward program so that the bonus for meeting sales quotas is much higher than ever before.Jill has altered which variable or relationship in Vroom's expectancy theory?

Question

Quizplus · Accepted Answer

Valence refers to the value an individual places on the rewards of an outcome, which is what Jill has altered by increasing the bonus for meeting sales quotas.