Uplift modeling is a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products.

Question

Quizplus · Accepted Answer

Uplift modeling is indeed a predictive analytics technique used in marketing to identify the individuals most likely to be influenced by a campaign, thereby optimizing marketing efforts and resources by targeting those who are most likely to convert or purchase as a result of the campaign.

Uplift Modeling Is a Form of Predictive Analytics for Marketing