Analytical CRM provides customer segmentation, which divides a market into categories that share similar attributes such as age, location, gender, habits, and so on. By segmenting customers into groups, it becomes easier to create targeted marketing and sales campaigns, ensuring that you are not wasting resources marketing products to the wrong customers.

Question

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Analytical CRM uses data analysis to understand customer behavior and segment customers into groups with similar characteristics, enabling targeted marketing and sales strategies.

Analytical CRM Provides Customer Segmentation, Which Divides a Market into Categories