Amazon.com uses a customer profiling system whenever a customer visits its website.Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern.What is Amazon using to achieve this competitive advantage?
A)rivalry
B)buyer power
C)product differentiation
D)substitute product

Question

Quizplus · Accepted Answer

Product differentiation is an advantage that occurs when a company develops unique differences in its products with the intent to influence demand.

AmazonCom Uses a Customer Profiling System Whenever a Customer Visits