When applying Porter's three generic strategies, Tiffany and Co.has a competitive scope and cost strategy that is __________.
A)broad market - high cost strategy
B)narrow market - low cost strategy
C)narrow market - high cost strategy
D)broad market - low cost strategy

Question

Quizplus · Accepted Answer

Tiffany and Co.competes by offering a differentiated product, jewelry, at high prices.Its business strategy allows it to be a high-cost provider of premier designer jewelry to affluent consumers.

When Applying Porter's Three Generic Strategies, Tiffany and Co