According to Parnaby and Sacco's (2004)research on celebrity and strain,culture jamming is an example of Merton's "rebellion" mode of adaptation.

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Parnaby and Sacco's (2004) research suggests that culture jamming, which involves subverting mainstream media and advertising, is an example of rebellion as a mode of adaptation according to Merton's theory of strain. Rebellion involves rejecting both the cultural goals and the means to achieve them, and instead creating alternative values and modes of behavior.

According to Parnaby and Sacco's (2004)research on Celebrity and Strain,culture