What is the expansion of the acronym "AIM" in the content planning process?

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As you design your presentations and speeches, the AIM planning process will help you, just as it does in the writing process. You'll analyze your audience to make sure you're addressing their needs and speaking to them in the way that is most appealing and easy to learn. You'll develop your ideas by identifying the key facts and conclusions related to your topic. You'll also construct your message to focus on the key takeaway concepts and to provide supporting points throughout.

What Is the Expansion of the Acronym "AIM" in the Content