In addition to crises that companies themselves create, crises created by unfounded rumors can also substantially harm corporate reputation.
Correct Answer:
Verified
Q2: Once crisis communication teams have planned their
Q3: In a victim crisis, stakeholders generally hold
Q4: One of the primary goals of PR
Q5: PR messages are viewed with less skepticism
Q6: Always respond to negative feedback defensively.
Q8: In the crisis response stage, the business
Q9: Most people think social media messages are
Q10: Companies should not publicize stories and articles
Q11: Since PR messages are often extremely consequential,
Q12: Companies should create and update response plans
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