The success of PR messages is far more easy to control and measure than just a decade ago.
Correct Answer:
Verified
Q11: Since PR messages are often extremely consequential,
Q12: Companies should create and update response plans
Q13: Most PR messages are now distributed electronically
Q14: Managing negative rumors is relatively easy in
Q15: Negative rumors often contain some elements of
Q17: When a company is attacked unfairly through
Q18: In the post-trust era (PTE), credible relationships
Q19: Companies that contribute to their stakeholder communities
Q20: In the case of a crisis, customers,
Q21: Stakeholders hold companies responsible but understand that
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