Which of the Following Is True of Building a Brand

Which of the following is true of building a brand using public relations (PR) ?

A) Most PR activities should include hard sells for better branding.
B) PR activities should be used to reinforce a brand by creating a feel of mass advertising.
C) Potential customers should perceive PR activities as strictly self-serving.
D) Among the most visible PR activities for companies are charitable ones.
E) PR is the most trusted business field and hence the best to build a brand.