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In Making Her Presentation to the Building Contractor, Lea Not

Question 24

Multiple Choice

In making her presentation to the building contractor, Lea not only told him about the new wallboard's superiority, she let him see and feel a sample. Lea is using a:


A) multiple-sense appeal.
B) triple whammy.
C) collaborative approach.
D) mixed media approach.
E) composite appeal.

Correct Answer:

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