Marissa designs retreat vacations for corporate executives. When she walked into the office of the CEO of Langston, she was holding a tape player which was playing tropical music, carrying a lei (a flower necklace) which she placed around the CEO's neck, and carrying a poster of a beach scene with a photo of a relaxing Langston CEO superimposed on it. Marissa was using the _____ opening.
A) implication
B) referral
C) compliment
D) product
E) positioning
Correct Answer:
Verified
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