Kyle has a door-to-door job selling non-toxic cleaning supplies. His sales presentation involves describing the products, showing how well they clean, and spraying the cleaner in his mouth. He then asks prospects whether they are convinced that his products are both effective and non-toxic. Kyle is using the ______________ sales approach.

Question

Quizplus · Accepted Answer

FEBA stands for Feature, Evidence, Benefit, and Agreement. Kyle's presentation involves describing the features of his products, showing evidence of their effectiveness, highlighting the benefits of their non-toxic nature, and seeking agreement from prospects. The other sales approaches listed (FAB, SPIN, NACK, ABC) do not accurately describe Kyle's approach.

Kyle Has a Door-To-Door Job Selling Non-Toxic Cleaning Supplies