Laron Malone is selling shopping cart attachments for mobility-impaired customers to supermarket managers. He says, "The wheeled seat can provide comfort and safety for mobility-impaired customers and is easily attached to the carts you are currently using. It has been proven safe and meets the guidelines set forth by the Americans with Disabilities Act. This attachment will allow you to reach customers that you might otherwise be unable to serve, don't you agree?" What method was he using to relate benefits to features?

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The Answer of Laron Malone is selling shopping cart attachments for mobility-impaired customers to supermarket managers. He says, "The wheeled seat can provide comfort and safety for mobility-impaired customers and is easily attached to the carts you are currently using. It has been proven safe and meets the guidelines set forth by the Americans with Disabilities Act. This attachment will allow you to reach customers that you might otherwise be unable to serve, don't you agree?" What method was he using to relate benefits to features?

Laron Malone Is Selling Shopping Cart Attachments for Mobility-Impaired Customers