SRC Refrigeration Company manufactures and sells refrigerator display units for flowers. A salesperson for the company is calling on a large supermarket chain to try to interest them in SRC's new unit, which "bathes flowers in generous humidity and uniform air temperature." The salesperson has set as his sales call objective to persuade the buyer to lease one refrigeration unit for 6 months and compare how it keeps flowers fresher longer than the other brand currently in use. In terms of the criteria for evaluating sales objectives, how would you rate this sales call objective?

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The Answer of SRC Refrigeration Company manufactures and sells refrigerator display units for flowers. A salesperson for the company is calling on a large supermarket chain to try to interest them in SRC's new unit, which "bathes flowers in generous humidity and uniform air temperature." The salesperson has set as his sales call objective to persuade the buyer to lease one refrigeration unit for 6 months and compare how it keeps flowers fresher longer than the other brand currently in use. In terms of the criteria for evaluating sales objectives, how would you rate this sales call objective?

SRC Refrigeration Company Manufactures and Sells Refrigerator Display Units for Flowers