Steve Raven filled out an inquiry card at the mall saying he was interested in building a sunroom on to his house. Recently, he received a mailing as a follow-up. In the mailing was another inquiry card, which he filled out and mailed in. The second inquiry card is called a(n) _____ card.

Question

Quizplus · Accepted Answer

The second inquiry card that Steve Raven received is called a bounce-back card. Bounce-back cards are marketing tools used by businesses to encourage customers to return to their store or place of business. They are often included in direct mailings and offer customers a special deal or incentive to return. In this case, the bounce-back card was used to encourage Steve Raven to follow up on his initial inquiry about building a sunroom.

Steve Raven Filled Out an Inquiry Card at the Mall