When salespeople communicate in a high-technology environment, they should:
A)always deliver bad news via e-mail.
B)send daily e-mails to each customer.
C)use their own style and not try to mimic the style of their customers.
D)use e-mail to send duplicate messages to all customers.
E)not do any of the above

Question

Quizplus · Accepted Answer

None of the options presented in the question are best practices when communicating with customers in a high-technology environment. Salespeople should strive for clear and concise communication, adapting to the communication preferences and style of individual customers. Duplicate messages and daily e-mails can be seen as spammy and annoying, while delivering bad news via e-mail can undermine trust and damage the relationship with the customer.

When Salespeople Communicate in a High-Technology Environment, They Should