The human resource director at a commercial laundry is having trouble providing the labor needed for the business. In a trade journal, he read about a VAC Soil Counting System that is a computerized system for sorting and counting incoming soiled textiles. The system can reduce labor costs by up to 50 percent. He called the toll-free number in the ad and has talked to the salesperson. The VAC salesperson had been trying to get an interview with the owner of the laundry for over a year, so he was pleased when the HR director showed interest in the product and expressed willingness to take the information to the owner. In terms of the buying center, the HR director is acting as a(n):

Question

Quizplus · Accepted Answer

The HR director is the one who read about the VAC Soil Counting System and initiated the process of considering it as a solution to their labor problems. Therefore, he is acting as an initiator in the buying center.

The Human Resource Director at a Commercial Laundry Is Having