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A Textbook Publishing Company Advertises to College Faculty, Offering to Pay

Question 35

Multiple Choice

A textbook publishing company advertises to college faculty, offering to pay several thousand dollars (much more than they typically pay for book reviews) if the professor will review the company's textbook. Before completing the contract agreement, the publisher asks if the professor will adopt the text for their classes while reviewing it for the publisher. When the professor decides to reject the arrangement, she is primarily influenced by:


A) customer goals.
B) university policy.
C) state laws.
D) personal code of ethics.
E) social norms.

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