Ernesto Sells for Environ-Safety Inc

Ernesto sells for Environ-Safety Inc., a company that was started by two environmentalists who use organic means to clean up man-made toxic spills. One partner believes that to sell Environ-Safety products, its salespeople should act as missionary salespeople and teach customers how to avoid spills. The other partner believes that it is the duty of its salespeople to convince customers why organic products are better at clean-ups than others. Most likely Ernesto is experiencing:

A) role conflict
B) situational stress
C) role accuracy
D) twin stress
E) cultural breakdown