Mandy works for a company that wholesales to grocery stores. She is unsure whether she should spend her time in convincing store owners to carry her company's products or in promoting the products to support her company's pull strategy. Mandy is experiencing:

Question

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Mandy's uncertainty about where to focus her efforts suggests that she does not have a clear understanding of her role and responsibilities. This is a classic case of role ambiguity.

Mandy Works for a Company That Wholesales to Grocery Stores