What Monica tells the buyers at Forsyth Company about the performance of her company's computerized lighting system could have a direct bearing on the amount of service work her company's technicians are called upon to do.

Question

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If Monica tells the buyers at Forsyth Company that her company's computerized lighting system is unreliable, they may be hesitant to purchase the product or require additional service work. On the other hand, if she emphasizes the system's durability and low maintenance requirements, they may be more likely to make a purchase, leading to lower service calls.

What Monica Tells the Buyers at Forsyth Company About the Performance