Arunden Garden Supply Company is offering a bonus to the members of its sales force who call on retail outlets for the firm's gardening supplies if they spend less on expenses than is budgeted for them. This decision by the Arunden sales executive in charge may hurt sales performance.

Question

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The sales force may be motivated to cut back on necessary expenses in order to receive the bonus, which could ultimately hurt their ability to effectively sell the company's products to retail outlets.

Arunden Garden Supply Company Is Offering a Bonus to the Members