Kristen wants her sales force to concentrate its efforts on selling the most profitable accounts and products, to make this happen she could institute profit quotas.

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If Kristen wants her sales force to focus on selling the most profitable accounts and products, implementing profit quotas can be an effective way to encourage them to do so. By setting targets based on the profitability of sales, salespeople will have a clear incentive to prioritize high-profit accounts and products, which can ultimately benefit the company's bottom line.

Kristen Wants Her Sales Force to Concentrate Its Efforts on Selling