Which of the following statements about forecasting in global markets is true?
A)The same forecasting techniques that work in the United States work around the world.
B)The only reliable sales forecasting source in many countries is from the existing sales force.
C)For international marketing forecasts, top-down sales forecasting is much more reliable than bottom-up forecasting.
D)Executive opinion is most often used in forecasting international sales and does not use any input from salespeople.
E)Computer simulations produce the most reliable sales forecasts for selling in international marketing.

Question

Quizplus · Accepted Answer

Due to differences in culture, language, and economic conditions, traditional forecasting techniques may not work as well in global markets. Therefore, relying on the existing sales force for sales forecasting can be a more reliable approach.

Which of the Following Statements About Forecasting in Global Markets