Alcoa Aluminum has one sales force to handle tubing and extruded products, another handles cans and rolled products. This is an example of a(n) _____ sales force organizational approach.
A)inbound/outbound
B)local/national
C)inside/outside
D)geographic
E)product

Question

Quizplus · Accepted Answer

The given example is an example of a product-based sales force organizational approach, where each sales force is specialized in handling a specific product line.

Alcoa Aluminum Has One Sales Force to Handle Tubing and Extruded