Customer share has been found to be more important than market share in determining profit.

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Customer share refers to the percentage of a customer's spending in a particular market segment that goes towards a company's products or services. It is more important than market share because it focuses on the actual revenue generated from individual customers rather than just the overall size of the market. By prioritizing customer share, companies can focus on increasing revenue from existing customers and improving customer loyalty, which ultimately leads to higher profits.

Customer Share Has Been Found to Be More Important Than