Roderick sells restaurant supplies to eateries in western Kentucky. Because his clients do much of their own business at lunch time, he finds they prefer to have him call between 9:00 and 11:00A.M. and between 1:30 and 4:30 P.M. He uses other times of the day to travel and take care of nonselling tasks, concentrating his sales calls during these times of day, which for him represent:

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Prime selling time refers to the most effective time for sales calls when clients are available to purchase products. Roderick has found that his clients prefer him to call between 9:00 and 11:00A.M. and between 1:30 and 4:30 P.M. which match with the prime selling time.

Roderick Sells Restaurant Supplies to Eateries in Western Kentucky