Using a consultative customer-oriented sales approach has been shown to improve:
A)macroeconomic equilibrium.
B)customer retention and firm profitability.
C)production efficiency and source complementary synergy.
D)buyer's resistance to post-purchase ambiguity.
E)partnering exploration and functional likability.

Question

Quizplus · Accepted Answer

A consultative customer-oriented sales approach focuses on building a relationship with the customer, understanding their needs, and providing solutions that meet those needs. This approach has been shown to improve customer retention, as satisfied customers are more likely to continue doing business with the firm. Increased customer retention, in turn, can lead to higher firm profitability.

Using a Consultative Customer-Oriented Sales Approach Has Been Shown to Improve