The salesperson for Spectrum Pool Products sent the buyer for a chain of store that was one of his biggest customers a newspaper clipping of the buyer's son showing the boy after he hit a grand slam in a Little League game and a congratulatory card. Which of the following factors involved in developing trust would be most affected by this gesture?
A)dependability
B)honesty
C)likeability
D)a customer orientation
E)competence

Question

Quizplus · Accepted Answer

The gesture of sending a newspaper clipping and congratulatory card for the buyer's son shows that the salesperson is friendly and personable, which falls under the factor of likeability. This personal touch can help to build a rapport and trust between the salesperson and the customer.

The Salesperson for Spectrum Pool Products Sent the Buyer for a Chain