Ryan is trying to dispel the myth the role of sales people is to "sell refrigerators to Eskimos." He tells his salespeople that they need to be a customer-centric organization that helps customers:

Question

Quizplus · Accepted Answer

All of the choices are important for a customer-centric organization. Identifying problems helps the salespeople understand the customer's needs and find appropriate solutions. Helping customers find information about potential solutions builds trust and helps the customer make an informed decision. Providing after-the-sale service builds long-term relationships and loyalty. Making the customer the center of their efforts ensures that the salespeople understand and prioritize the customer's needs above their own.

Ryan Is Trying to Dispel the Myth the Role of Sales