Sandra has decided to hire her own sales force as the sole method of marketing her products. She has decided to use a ______________________ strategy.

Question

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Sandra has decided to use a sales-force intensive strategy because she is relying solely on her sales force to market her products. This strategy focuses on building a strong sales force that can educate customers about the product and its benefits and generate sales. The other options are not relevant to Sandra's strategy as she is not focused on public relations, customer value, or using missionary salespeople.

Sandra Has Decided to Hire Her Own Sales Force as the Sole