Why does personal selling work better than other communications options available to firms selling in the business-to-business market?

Question

Quizplus · Accepted Answer

Personal selling allows salespeople to establish personal relationships with potential buyers and tailor their message to each prospect's specific needs and preferences. This level of customization is difficult to achieve with other forms of communication, such as advertising or direct mail. As a result, personal selling is often more effective in the business-to-business market, where firms are looking for complex and customized products and services.

Why Does Personal Selling Work Better Than Other Communications Options