When PepsiCo first began to market Pepsi Cola in Russia, it was asked to accept an equal amount of Russian vodka as payment in return for permission to sell Pepsi Cola. The formal name for this trading strategy is called:

Question

Quizplus · Accepted Answer

Countertrade is a pricing tool that every international marketer must be ready to Countertrading and its place in international marketing practices must be ready to employ, and the willingness to accept a countertrade will often give the company a competitive advantage.

When PepsiCo First Began to Market Pepsi Cola in Russia