One of the reasons that a marketing communication may fail is that the message received by the intended audience is not understood because of cultural interpretations.

Question

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International communications may fail for a variety of reasons: A message may not get through because of media inadequacy, the message may be received by the intended audience but not be understood because of different cultural interpretations, or the message may reach the intended audience and be understood but have no effect because the marketer did not correctly assess the needs and wants or even the thinking processes of the target market.

One of the Reasons That a Marketing Communication May Fail