A new medium of advertising includes private cars that are painted with advertisements for products and serve as moving billboards as they travel around. This medium of advertising known as 'Publicoche' is generally found in ____.

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In Spain, a new medium includes private cars that are painted with advertisements for products and serve as moving billboards as they travel around. This system, called Publicoche (derived from the words publicidad, meaning advertising, and coche, meaning car), has 75 cars in Madrid.

A New Medium of Advertising Includes Private Cars That Are