Question 1

E-commerce is more developed in _____ than the rest of the world, partly because of the vast number of people who own personal computers and partly because of the much lower cost of access to the Internet than found elsewhere.

Accepted Answer

E-commerce is more developed in the United States than the rest of the world, partly because of the vast number of people who own personal computers and partly because of the much lower cost of access to the Internet than found elsewhere.

Question 2

Write a short note on import-oriented distribution structure.

Accepted Answer

The answer of Write a short note on import-oriented distribution...

Question 3

Experienced exporters suggest that the only way to select a middleman is:

Accepted Answer

Experienced exporters suggest that the only way to select a middleman is to go personally to the country and talk to ultimate users of your product to find whom they consider to be the best distributors.

Question 4

What is complementary marketing?

Accepted Answer

The answer of What is complementary marketing?...

Question 5

In ____, red color is associated with socialism.

Accepted Answer

In Spain, red color is associated with socialism.

Question 6

Particularly, when cultural distances are great, the company should use which of the following techniques for motivating middlemen?

Accepted Answer

Motivational techniques that can be employed to maintain middleman interest and support for the product may be grouped into five categories: financial rewards, psychological rewards, communications, company support, and corporate rapport. In all instances, but particularly when cultural distances are great, the company should maintain a continuing flow of communication in the form of letters, newsletters, and periodicals to all its middlemen.

Question 7

On all levels of distribution, there is a clear correlation between the middleman's _____ and sales volume produced.

Accepted Answer

On all levels, the middleman's motivation is clearly correlated with sales volume. Motivational techniques that can be employed to maintain middleman interest and support for the product may be grouped into five categories: financial rewards, psychological rewards, communications, company support, and corporate rapport.

Question 8

What are the various techniques that can be used to motivate middlemen?

Accepted Answer

The answer of What are the various techniques that can...

Question 9

Parallel importing is also known as ____.

Accepted Answer

A company's goods intended for one country are sometimes diverted through distributors to another country, where they compete with existing retail or wholesale organizations. This is known as parallel importing or secondary wholesaling.

Question 10

What is a foreign sales corporation?

Accepted Answer

The answer of What is a foreign sales corporation?...

Question 11

Describe export management companies.

Accepted Answer

The answer of Describe export management companies....

Question 12

What are the various issues that must be taken into consideration by an e-vendor?

Accepted Answer

The answer of What are the various issues that must...

Question 13

According to the text, the search for prospective middlemen should begin with:

Accepted Answer

The search for prospective middlemen should begin with study of the market and determination of criteria for evaluating middlemen servicing that market.

Question 14

Discuss the continuity problem associated with a channel of distribution.

Accepted Answer

The answer of Discuss the continuity problem associated with a...

Question 15

_____ is one of the basic subject areas that should be on a checklist of criteria for evaluating middlemen serving a market.

Accepted Answer

The checklist of criteria differs according to the type of middlemen being used and the nature of their relationship with the company. Basically, such lists are built around four subject areas: productivity or volume, financial strength, managerial stability and capability, and the nature and reputation of the business.

Question 16

What is secondary wholesaling?

Accepted Answer

The answer of What is secondary wholesaling?...

Question 17

Apex Corporation is a wholesaler for Global Electric Company in the French market. Global Electric discovered that Apex was diverting some of the goods of the Global Electric that Apex purchased to the English market where Apex could make higher profits. Apex was able to sell at cheaper prices in the English market than authorized dealers because Global Electric sold its goods at cheaper prices in France. Which of the forms of business is Apex engaged in with respect to what it is doing with GE products?

Accepted Answer

A company's goods intended for one country are sometimes diverted through distributors to another country, where they compete with existing retail or wholesale organizations. This is known as parallel importing or secondary wholesaling.

Question 18

Technically, e-commerce is a form of ____.

Accepted Answer

Technically, e-commerce is a form of direct selling; however, because of its newness and the unique issues associated with this form of distribution, it is important to differentiate it from other types of direct marketing.

Question 19

Discuss the export trading company act (ETC) and its effects on businesses in the U.S.

Accepted Answer

The answer of Discuss the export trading company act (ETC)...

Question 20

Discuss the distinguishing features of the Japanese distribution structure.

Accepted Answer

The answer of Discuss the distinguishing features of the Japanese...

Quiz 15: International Marketing Channels

E-commerce is more developed in _____ than the rest of the world, partly because of the vast number of people who own personal computers and partly because of the much lower cost of access to the Internet than found elsewhere.

Write a short note on import-oriented distribution structure.

Experienced exporters suggest that the only way to select a middleman is:

What is complementary marketing?

In ____, red color is associated with socialism.

Particularly, when cultural distances are great, the company should use which of the following techniques for motivating middlemen?

On all levels of distribution, there is a clear correlation between the middleman's _____ and sales volume produced.

What are the various techniques that can be used to motivate middlemen?

Parallel importing is also known as ____.

What is a foreign sales corporation?

Describe export management companies.

What are the various issues that must be taken into consideration by an e-vendor?

According to the text, the search for prospective middlemen should begin with:

Discuss the continuity problem associated with a channel of distribution.

_____ is one of the basic subject areas that should be on a checklist of criteria for evaluating middlemen serving a market.

What is secondary wholesaling?

Technically, e-commerce is a form of ____.

Discuss the export trading company act (ETC) and its effects on businesses in the U.S.

Discuss the distinguishing features of the Japanese distribution structure.